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Social media is exploding and a revolution is going on that’s changing the way consumers interact with businesses.

Twitter followers are a key factor in building a strong presence on the platform. They represent a group of people who are interested in your content and are likely to engage with your tweets, providing you with a direct channel of communication to a potentially large audience. When someone follows you on Twitter, it means that they have opted-in to receive updates and notifications from your account. This provides you with the opportunity to share your thoughts, promote your brand, and engage with your audience on a regular basis. Additionally, having a large number of followers can increase the visibility of your tweets, as they are more likely to be retweeted and shared, potentially leading to increased engagement and a wider reach.

Twitter likes are a way for users to show their appreciation for a tweet without necessarily engaging with it further. When someone likes your tweet, it means that they have found it interesting, informative, or entertaining, and they want to acknowledge it in some way. Twitter likes can provide you with feedback on the type of content that resonates with your audience, as well as increase the visibility of your tweet by indicating to Twitter's algorithm that it's a piece of engaging content. Additionally, having a high number of likes on your tweets can help increase your credibility and influence on the platform, as it demonstrates that your content is resonating with your audience and is worth engaging with. As such, it's important to focus on creating high-quality content that is likely to receive likes and other forms of engagement to achieve success on Twitter.